创意说明

天地之献礼盒围绕天地之间有一条金线（大满坚果），由内到外的每一层，都回应着我们对时间与文化的理解。礼盒采用内盒上升的结构设计，开启瞬间，内托随之托起，形成一种 “被奉上” 的动作感，传递出对馈赠者与受礼者的双重尊重，强化礼盒的珍重感与品质感。

插画以东方美学为基调，通过细腻的线条与层次丰富的构图，展现了大满坚果品牌的文化内涵与产品来源。画面中以大满坚果的标志性 “大满金罐” 为核心，将古典建筑、自然元素与文化意象融为一体，传递品牌理念，营造出一个富有生机与诗意的坚果世界。满载坚果的帆船自天地之间，跨越山水而来。松鼠在其中贮藏果实。天地之献礼盒，不只是装坚果的盒子，更像一个有故事的 “时间容器”。

压纹以大满坚果品牌名中的「大」字为核心元素，提炼出的品牌图形具有高度识别性。不仅承担了品牌识别的核心功能，还可作为底纹图形，在礼盒包装、宣传物料、纸张等场景中灵活应用，展现大满坚果的核心品质，是品牌理念的一种沉静延伸。

Centered around the concept of a "golden line connecting heaven and earth," the Gifts of Heaven & Earth gift box translates time and culture into a multi-layered sensory narrative. The rising inner-box structure elevates the contents upon opening, creating a ritualistic gesture of presentation that honors both the giver and the recipient while heightening the sense of premium quality.

The illustration anchors an Eastern aesthetic around the brand's iconic "Daman Golden Can," weaving together classical architecture, natural elements, and cultural symbols. A cargo ship laden with nuts sails across landscapes, accompanied by squirrels storing their harvest, transforming the packaging into a poetic "vessel of time.”

The embossed motif is derived from the core Chinese character "大" (Great/Grand) from the brand's name. This highly recognizable emblem serves as both a central identity and a versatile graphic pattern across touchpoints—a quiet yet profound extension of the brand's core quality and philosophy.

创作信息

作品名称：三只松鼠 大满坚果 品牌持有：三只松鼠 股份有限公司 品牌方：鼠 瑰琦

遇义团队成员

原创设计：陈 义文 花椒的Alex 视觉表现：董 天 花椒的Alex 运营推广：吕 宇星 王 钰

奖项荣誉

美国MUSE设计奖 铂金奖 法国设计奖 French Design Awards 铂金奖