创意说明

八马茶业与遇义设计事务所携手推出的生肖白茶产品“大展宏兔”已于兔年前的双十一活动中售罄，成为该品牌销售最快的生肖限定茶之一。作为中国茶叶连锁行业的领先品牌，八马茶业致力于弘扬中国茶文化，提供优质的原产地茶叶，让消费者享受健康与快乐的饮茶体验。

“大展宏兔”结合了传统生肖崇拜与现代消费需求，既是一款茶品，也是文化艺术品，满足了消费者对茶的文化体验和社交属性。设计中运用了兔子作为吉祥象征，以及白牡丹茶的观赏性，传递出高品质与尊贵体验的美好愿景。超现实的设计元素，将飞兔与玉壁圆环相结合，寓意团圆与高洁，展示了八马茶业在文化认同与美学影响力上的不断追求。

“大展宏兔”生肖白茶不仅体现了八马茶业的品牌价值，也通过深厚的文化内涵和精致的设计提升了产品的市场竞争力。这一系列的设计和文化元素，为消费者提供了不仅是茶叶，更是一种文化与艺术的体验。

The "Grand Prospects" (Da Zhan Hong Tu) zodiac white tea, a collaboration between Bama Tea and Yuyi Design Studio, sold out during the Double 11 shopping festival ahead of the Year of the Rabbit. It has become one of the brand's fastest-selling limited-edition zodiac teas. As a leading brand in China’s tea chain industry, Bama Tea is dedicated to promoting Chinese tea culture and providing premium origin-sourced teas, ensuring consumers enjoy a healthy and joyful tea-drinking experience.

"Grand Prospects" blends traditional zodiac reverence with modern consumer demands. It serves as both a tea product and a cultural artwork, satisfying consumers' desires for cultural engagement and social prestige. The design utilizes the rabbit as a symbol of auspiciousness and highlights the aesthetic appeal of White Peony tea, conveying a vision of high quality and distinguished experience. Surreal design elements—combining a flying rabbit with a jade bi disc—symbolize reunion and purity, showcasing Bama Tea’s continuous pursuit of cultural identity and aesthetic influence.

The "Grand Prospects" zodiac white tea not only reflects Bama Tea’s brand value but also enhances market competitiveness through profound cultural connotations and exquisite design. This series of design and cultural elements provides consumers with more than just tea; it offers an immersive experience of culture and art.

创作信息

作品名称：八马茶业 大展宏兔 福鼎白茶 品牌持有：八马茶业股份有限公司

遇义团队成员

原创设计：陈 义文 汤 盛行 视觉表现：花椒的Alex 董 天 运营推广：吕 宇星 王 钰

奖项荣誉

德国汉诺威iF设计奖 美国Muse缪斯设计奖 金奖