创意说明

风雅万象坚果礼，以宋代美学为精神内核，取其崇尚留白与克制的特质，在简约中蕴含丰富层次，使品牌气质更显高级感。

宋徽宗所作《瑞鹤图》，以其精妙的构图与动感，展现了宋式风雅的独特韵味。以此为灵感来源的「风雅万象」礼盒，以流畅的构图与动静相宜的设计，映现宁静与庄重。松鼠形象巧妙融入《瑞鹤图》，取瑞鹤之高雅，融松鼠之灵动，展现出轻盈、自由的气质，构建品牌兼具传统韵味与现代活力的独特叙事方式。

宋式花窗以精致含蓄的形式，传递出清新与宁静的气息，成为宋代文人追求内敛、含蓄美学的经典象征。风雅万象礼盒融合宋式花窗的开窗设计，光影交错之间，营造出独特的空间氛围，使其成为既具实用性，又具艺术感的观赏珍品。

宋代琮式瓶以玉琮为形，方形基座与圆形主体相得益彰，呼应了「天圆地方」的宇宙观，彰显了古人对天地和谐与宇宙秩序的敬畏。我们汲取玉琮的形态精髓，创作琮式纹，运用于标签、压纹及花窗设计中，使礼盒不仅富有文化韵味，更呈现出整体和谐的美感。

Rooted in the restrained elegance of Song Dynasty aesthetics, the Fengya Wanxiang gift box embraces simplicity, balance, and refined spatial beauty to create a more elevated brand expression. Inspired by Emperor Huizong’s Auspicious Cranes, the design translates the painting’s flowing composition and sense of movement into a calm yet graceful visual language. The squirrel mascot is subtly integrated into the crane imagery, combining the elegance of auspicious cranes with the agility of the brand character to form a narrative that feels both culturally grounded and contemporary.

The packaging also draws from traditional Song-style lattice windows, using layered openings and shifting light to create a quiet and immersive spatial experience. Motifs inspired by Cong-shaped jade vessels — symbols of harmony between heaven and earth — are reinterpreted into graphic patterns applied across labels, embossing, and window structures, enriching the gift box with cultural depth and a cohesive sense of order.

创作信息

作品名称：三只松鼠 风雅万象坚果礼 品牌持有：三只松鼠 股份有限公司

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