创意说明

宫点师以“东方新食礼”为方向，围绕中式糕点的当代表达，建立清晰的品牌气质与识别体系。视觉以孔雀为核心母题，提炼开屏尾羽的放射节奏，构建“中心形状+外圈秩序”的基础结构，延展为统一的品牌语言。

山河灵萃礼盒在既有视觉体系上进一步强化层级与礼赠属性。整体以鎏金为主色，结合高密度纹理与精细刻画，提升画面的厚重感与价值感。孔雀由开屏转为盘旋姿态，围绕中心形成向内聚拢的结构，使视觉更集中且具仪式张力。

多种药食同源食材被嵌入旋转秩序中，既丰富内容层次，也保持信息的清晰可读。礼盒结构改为立式，使金色山河能够被完整展示。宫殿与山河在下方展开，构建出稳定的东方空间感。整体来看，山河灵萃礼盒保持了宫点师的体系语言，同时把视觉提升到更高的礼赠级别，让产品在品牌中有明确的层次位置。

Positioned around the idea of “New Oriental Gifting,” Gongdianshi creates a contemporary visual system for traditional Chinese pastries through a unified brand language centered on the peacock motif. The radiating rhythm of peacock feathers forms a structured composition based on “central focus + surrounding order.”

Building on this system, the Shanhe Lingcui gift box strengthens both hierarchy and gifting value. Gold tones, refined textures, and detailed graphics create a richer and more ceremonial visual experience. The peacock shifts into a circling posture around the center, forming a more concentrated and ritual-like composition. Functional ingredients are integrated into the rotating structure to enrich content while maintaining clarity. Combined with a vertical box format and layered palace-and-landscape imagery, the design elevates the product into a more premium gifting tier while remaining consistent with the Gongdianshi visual system.

创作信息

作品名称：宫点师 山河灵萃礼盒包装设计 品牌持有：三只松鼠 股份有限公司

遇义团队成员

原创设计：陈 义文   许 英达 视觉表现：董    天   插画设计：花椒的Alex 运营推广：吕 宇星   王    钰