创意说明

以冰淇淋月饼的属性为灵感，构建出冰雪世界的独特视觉与文化语境。设计取敦煌壁画中的九色鹿为核心意象，这一传统瑞兽象征祥瑞庇佑，承载着人们对平安长久的祈愿。

浅蓝底色映照着圆月，在极境的静谧中，白鹿揽月入怀，为冷冽的冰雪世界带来守护与安宁。果味色彩融入鹿身，为画面注入暖意与生机，实现冷中有暖、静中见光的平衡；中式山水元素点缀其间，让幻境与人间烟火柔和相连。

在中国传统文化中，瑞兽常常寄托着人们对平安、长久与庇佑的愿望。九色鹿正是其中的代表：它的出现，总意味着祥瑞将至。冰雪世界的纯净背景，承载着清澈与恒久；白鹿揽月而立，既是对祥瑞神话的回应，也是对中秋 “安宁团圆” 愿景的延展。祥瑞、守护、纯净，这是松鼠文化宇宙里的 “守望庇佑”。

Inspired by the refreshing character of ice cream mooncakes, the design creates a dreamlike visual world shaped by snow, moonlight, and Eastern mythology. Drawing from the Dunhuang mural tradition, the Nine-Colored Deer becomes the central symbol — an auspicious creature representing protection, peace, and enduring blessings in Chinese culture.

Set against a pale blue landscape beneath the full moon, the white deer embraces the moon within a quiet frozen world, bringing warmth and serenity to the icy atmosphere. Fruit-inspired colors woven into the deer introduce vitality and balance, while subtle Chinese landscape elements connect the mythical scene with a sense of earthly familiarity. Through the symbolism of purity, guardianship, and reunion, the design extends the emotional spirit of Mid-Autumn Festival into a contemporary visual narrative within the Three Squirrels cultural universe.

创作信息

作品名称：三只松鼠 山河揽月果韵冰月 活动邀请：三只松鼠 股份有限公司

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