创意说明

“汉代承载着 “天人合一” 的哲思，也塑造了壮丽恢弘的文化美学。祥麟盈瑞礼盒以汉代秩序美感为源，融汇三兔共耳的生生不息寓意，于朴拙雄浑中创新，于形制演进中传承，展现古韵与新意交融的礼赠美学。礼盒设计取自汉代漆器中极具代表性的云龙纹，以流畅有力的线条勾勒祥瑞图腾，承载千年祝福，展现汉风盛世的壮丽气象。

三兔共耳是世界多元文化艺术中的经典题材，广泛见于不同地域与文化的艺术作品，如中国敦煌莫高窟、意大利梵蒂冈教堂等地，象征生生不息的循环之美。祥麟盈瑞礼盒融合这一符号与三只松鼠的品牌形象，展现团圆寓意，既传承传统文化，又赋予品牌鲜明的识别度。三交六椀菱花样式图案，象征正统的国家政权，内涵天地，寓意四方，是寓意天地之交而生万物的一种符号。细腻的肌理提升视觉与触觉感受，层层递进的纹饰结构，传递深厚的文化韵味。整体设计秉承汉代沉稳对称的秩序感，结合现代设计语言，既承载传统美学的庄重典雅，又融入当代审美的精致巧思，营造兼具厚重与新生的礼盒体验。

Rooted in the Han Dynasty philosophy of harmony between humanity and nature, the Xianglin Yingrui gift box reinterprets traditional cultural aesthetics through a contemporary design language. Inspired by the cloud-and-dragon motifs of Han lacquerware, the packaging uses fluid lines and symmetrical order to convey auspicious symbolism and a sense of timeless prosperity. The classic “Three Hares Sharing Ears” motif — found across cultures from Dunhuang to the Vatican — is integrated with the Three Squirrels brand identity, symbolizing reunion, continuity, and vitality while strengthening brand recognition.

Decorative structures reference traditional geometric floral patterns associated with cosmic balance and the connection between heaven and earth. Layered textures and refined detailing enrich both visual and tactile experience, while the overall design balances the dignity of traditional Han aesthetics with the precision and refinement of contemporary gift packaging.

创作信息

作品名称：三只松鼠 祥麟盈瑞坚果礼 品牌持有：三只松鼠 股份有限公司

遇义团队成员

原创设计：陈 义文   插画设计：花椒的Alex 视觉表现：董    天   运营推广：吕 宇星   王    钰